The Packaging

The Packaging

Unwrapping the perfume is an experience in itself. We wanted to surprise and delight while remaining true to our ethos of beauty, quality and sustainability. Getting to your perfume is like discovering fascinating new worlds. An experience you will find joyful.

 

Marvel for a moment – then begin…

 

Remove the twine from the recycled cardboard that houses your perfume. Push gently up from the bottom and there, emerges a rippled-wrap-around layer.

 

Marvel for another moment – what ever next? You will see your perfume resting in our signature wooden pot…

 

Unhook this protective layer…where you will reveal a most unexpected gift. Not only your perfume to treasure but a cut-out Nikau palm. Especially for you. A native of your own all the way from Aotearoa. .

 

This delicate tree is easily pressed out and can now stand alone.

A wonderful reminder of life layers and evolving spirit.

 

100% RECYCLABLE: though don’t be surprised if the wooden pot - full now with your perfume - remains with you long after the perfume has gone.

 

NEVER FEAR: As we do not support the logging of New Zealand native timber, our pots are made from sustainable beech wood. This eco-friendly alternative is sourced from certified sustainable New Zealand forests. A new tree is planted for every one that is logged. Nice. We approve!

 

Tactile, earthy, urban, our innovative packaging screams life!

 

 

 

A story – the search for the perfect packaging…

 

Our whole-earth philosophy is reflected in our packaging. Made from renewable and recyclable sources, we strive to make minimal impact on our environment.

 

 

In creating this range we had a vision - to go far beyond the plastic box, to be innovating & surprising. We felt strongly that the packaging needed not only to reflect the spine of the perfumes – untainted, unbound and symbolizing unlimited passion - but it also needed to heighten the entire experience, to have a story to tell.

 

Clearly we needed to find someone with good dose of imagination!

 

Finding a designer with fresh ideas appealed to us so we approached the School of Design in our home city of Wellington. They were immediately receptive and excited by the idea and of course, the intricacies of the challenge.  Our concept was taken to a packaging design class who quite simply ‘ran away with it’. A fast and furious competition was launched. The brief: 100% sustainable!

 

We were absolutely blown away by the talent and the compelling concepts that were presented by these designers of the future. The resulting packaging was designed by Packaging Design student Mike Peters. Needless to say we were tickled pink with his design - found it charming, highly inventive and we adored the ‘endlessness’ of his design.

 

The Perfumes

We believe in beauty, quality and sustainability. Inspired by the startling South Pacific and the essential elements of earth, fire, sea and air, we create truly unique perfumes.

 

Hand Blending fascinating combinations of flower, wood, and resin essences all our ingredients have natural origins. Untamed in their creation you may find a fleck of cocoa or vanilla in your fragrance. We believe this adds to the authenticity of our perfumes. They are surprisingly untouched and delightfully unfiltered. Each element is steeped in certified organic golden jojoba oil then carefully blended with certified organic beeswax to create each of the hand poured fragrances.